Best Branding Practices
Best Branding Practices
For selling products, services and your company’s image

  • The Homeopathic market place is estimated at nearly 900million dollars annually.
  • Annual growth has been estimated at between 3 and 5%.
  • Branding your company, products and services to differentiate you from the crowd is now more important than ever.

In this Seminar you will learn:
  • The latest information on what drives consumer trends and what consumers are saying about homeopathic products
  • Defining and differentiating your brand – the art of standing out from the crowd
  • Expert advice from a homeopathic marketer who expanded a brand’s sales and marketing reach while expanding the product line
  • The emerging ‘New Media’ opportunities of the internet and  networking in brand and image building and management

Who Should Attend:
  • Owners, CEOs and management responsible for band and company mission, image, sales and growth
  • Marketing managers and staff responsible for advertising, media and message
  • Designers and marketers responsible for product image, package design and labeling
  • Manufactures and service suppliers to the homeopathic industry for how to promote your services to the industry and maximize your company’s image and message
AAHP Members will receive a discounted price by entering the Discount Code on Ordering Page.
Webinar Information
Date Presented:
December 07, 2011 1:00 PM Eastern
Length:
2 hours, 30 minutes
Best Branding Practices
Bob McNabb, business director for Natural Marketing Institute. NMI is an international strategic think tank, specializing in health, wellness, and sustainability since 1990 with full-service market research resources.  NMI’s annual, syndicated consumer database allows them to keep their finger on the pulse of consumer trends. Bob will be speaking about homeopathic medicines’ household penetration, perceived effectiveness, perceived safety, and the changes in usage of homeopathic medicines.

Cynthia Batterman is the Principal at Essex Consulting. Cynthia is a senior marketing executive and general manager with a strong track record of transforming and building businesses in both private and publicly traded companies.  Previously as President of Nelsons and a Board member for the makers of Rescue Remedy and Nelsons homeopathy she led the North and South American businesses divisions, the strategy development process, as well as marketing and sales.  Cynthia is credited with the development of a pipeline of new products, winning 5 “best new product of the year” awards, and generating record levels of sales and profits for Nelsons. She is a Board member on the AAHP, is past Chair of the Education Committee, and is currently Chair of the Publicity Committee.

Chip Weinstein, President of Brand Digital, will be speaking on New Media and Digital Connection Marketing… the science of crafting two way interactions online that inject meaning, interest and emotion into a brand experience. He will be speaking about defining and discovering target audiences, understanding needs, decisions and behaviors and how to create, inspire and shape messages and connections.

Danielle Conte, creative energizer, insights wizard and super strategist at Vertical Marketing Network, LLC will be speaking on how to translate goals and plans into marketing campaign mechanics full of market insights and bright and bold ideas. Danielle works to create new marketing approaches, opportunities and innovation that lead the way to meeting and exceeding business and sales objectives.
Individual topic purchase: Selected
Products
Streaming
Price: $395.00
CD-ROM (Win)
Price: $425.00